With International Friendship Day coming up on 30 July, we turned to INSPO - our search engine for inspiration - a few weeks early to help creatives plan their campaigns. Based on analysing
Happy Father’s Day. My Super Hero. Thank you Dad. These are the messages we'll be seeing on Sunday (in the thousands). Now, whilst their underlying sentiment is sweet, they could be a
What does restlessness mean? The question posed by Dentsu caught the leadership of Spykar - its client and India’s pioneering denim brand - by surprise, whose tagline was Young & Restless. And
COVID-19 has driven many brands into silence and for good reason. With a world in lockdown and human life at stake, most attempts at brand advertising will feel hollow and insensitive. But passivity
