Before we start...
INSPO featured in The Hard Copy this week, a lovely publication about design and innovation. The article shared our motivations, mission and future plans - check it out here. It was especially cool to see last week's inspiration for Royal Enfield get picked up! We also loved this quote:
To be able to search through creative and contextualised associations, instead of just unconnected information is an exciting proposition. From agencies to freelancers and writers – the founders see anyone creating content as a potential INSPO user. For example, Dentsu used INSPO to define restlessness for their client Spykar Jeans.
Karwa is clear that INSPO’s role is not to replace the creative process but to aid it, by "intelligently organising and synthesising the raw material for creative work." If INSPO does indeed succeed in doing that, there will be many grateful creators around the world.
It's Teachers' Day in India today and many creators are seeking last-minute inspiration. To help, I curated a quick Board on INSPO - my AI Inspiration Partner. Here's a glimpse of it. And Happy Teachers' Day!
Here are some rough notes from the Board:
➗ Maths is a strong association with Teacher with polarising sentiments: 55% of the poems in the HaikuJAM social writing game express sadness and 27% express joy. It seems that maths teachers are seen as either sworn enemies or ultimate saviours who got us through the toughest of subjects.
👨 Teachers are second parents guiding us into tomorrow.
🌊 Good teachers are like Haiku poems: they take complex concepts and distil them into pure essence.
👷♀️ Question: what do the education and construction industries have in common? Answer: building. Teachers build people and people build dreams... Educators are dream builders.
❤️ Trust. Bonds. Contracts between heart and mind. This is the stuff of teaching. It's not just a physical act that happens in classrooms (or on Zoom).
😊 Few experiences compare to basking in the energy of a passionate teacher. It's like a balm that massages all scepticism away from the world. Fictional teachers such as John Keating (Dead Poets Society) and Ram Shankar Nikumbh (Taare Zameen Par) come to mind.
🎣 The most important lessons are not imparted on people, they're invoked from within. In this sense a teacher is a fisherman, fishing for realisations and our hidden truths, hoping to bring them unto the surface of the world.
🤲 We are drowning in information but thirsty for inspiration. Great educators quench this thirst through the cultivation of values and creativity.
👨💻 Laptops are the new blackboards and fingers are the new chalks
😫 There is growing fatigue around Zoom classes and many are struggling with teaching online. But some teachers have embraced technology, been innovative and figured out creative ways to help their students this year - it could be inspiring to share these stories tomorrow.
👩🏫 Students often forget that teachers have lives outside the classroom. They have personal struggles. They have fears. They have dreams... Perhaps even a desire to be students again and learn new things. It would be wonderful to peer into these lives (outside the classroom) through campaigns and content...
✨ When we think of our favourite teachers, a few specific and crystallising moments come to mind. Teachers' Day is an opportunity for us to relive these... Could Maggi Noodles be the nostalgic brand that takes us back in time and remember?
🙃 The anti-campaign: focus on the bad teachers and how they fall short (maybe through memes). Then juxtapose this with good teachers and how they're changing lives for the better... This might make people feel all the more grateful for skilled and caring teachers.
🤝 Teaching is a two-way relationship. A teacher is needed but there also has to be a willing student ready to accept the knowledge being imparted. Without an enthusiastic student, there is no teacher. And the greatest teachers use creativity and play to cultivate enthusiasm...
🤖 What would it be like to have an AI Teacher?
🦉 Good teachers make us smart. Great teachers make us wise.
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