We've been working hard behind the scenes on a crazy new version of INSPO - your AI Inspiration Partner. And we're pumped to share it with beta creatives this week. It includes a Moment Marketing Calendar, AI Thought Starters (generated using GPT-3) and more features that should help with planning content and campaigns.
Here's a demo of the latest magic:
Christmas is around the corner and I turned to INSPO for some relevant Thought Starters. Within 20 minutes, INSPO presented hundreds of ideas and questions. Using the new Brand Filter feature, I was also able to get contextualised Thought Starters for Starbucks, Nike and Royal Enfield. I've shared a handful of my favourite ones below - note that they were all generated on INSPO and I have not edited even a single word! I hope they get your minds firing...
AI Thought Starters - for content and campaigns
⌛ Christmas doesn't have to be about a gift, it can be about something even better: a gift of time. The gift of spending time with the ones you love.
🤗 What does Christmas bring? Health and prosperity is a common answer. Why not be more specific and talk about the mental health benefits of the festive season?
☕ Christmas is an occasion to show love. What better way than by giving someone you love a coffee you know they'll love?
🙌 Celebrate is a word that has many meanings. It can mean to party, to drink, to have fun, etc. But what if you could celebrate in a different way? What if you could celebrate by doing something good for yourself?
🏍️ What if brands could ride into Christmas on Harley Davidson?
🔔 What happens when someone who has long hair and rides a Harley Davidson hears Christmas bells ringing?
🎁 Some people feel anxious about Christmas because of the pressure to buy the perfect gifts. Friends can help take the edge off. And a nice glass of wine is always a good way to relax and enjoy the holidays.
🎄 Starbucks is a tree to hang ornaments on.
🙏 Christmas is a time of hope. Hope for the future, hope for Santa, and hope that there'll be coffee in the morning.
🛸 Starbucks is like a star. A star is the brightest object in the sky. The brightest object in the sky is usually a planet or a moon. So, Starbucks is like an alien planet or moon that has come to Earth, and we are all drinking it.
🍵 Coffee and tea are like Christmas bells. They bring togetherness, warmth and happiness in the cold season.
💕 A campaign about Santa forgetting to deliver gifts on Christmas. People were encouraged to practice social distancing (not giving presents, but practicing kindness instead).
😷 Santa spreading the social distancing virus.
🎅 Santa is the symbol of social distancing. He keeps a distance from kids, but still gives them what they want.
😲 What if Santa was quarantined?
🦌 If Santa’s reindeer got sick, what would happen?
👨💻 What do you think happens if Santa gets infected by a computer virus?
🤔 What does Santa want for Christmas?
✝️ What if Santa and Jesus were friends?
🌨️ A snow-covered carol is a fun and innovative way to connect carols with people who love snow. A collection of carols for those who love to play in the snow.
🚗 Cars are the carols of the streets. Motorcycles are like the choir that sings along with them.
🎶 It's Christmas time, and it's the season of gifts. What if you could gift some classic carols to your friends?
😬 What kinds of jokes are you allowed to make about religion or religious figures?
📦 Reindeer can fly, so I'm not sure why we don't have reindeer delivering packages.
🆘 What would Santa do if there were no reindeer?
👩🎨 What would your Reindeer look like?
🃏 What if Starbucks gave free coffee to people who dressed up like a reindeer on the street?
💉 Reindeer are the real addicts of Christmas. They get high on the smell of fir trees, and that's why they can fly.
🥰 Dear is a pet name for someone very close, which is also what reindeer are to Santa.
🏃♂️ When Santa's Fitness is at stake, Rudolph steps up to train him. He pushes him hard. He cares deeply for his well-being.
💪 Reindeer are used to pull Santa's sleigh. You could say that they are the Secret Weapons of Christmas.
💯 Reindeer are really fit! They run, jump, climb, walk long distances and fly (even at night) - all over the world. And their mental strength is super impressive...
🥕 The real reason Santa's reindeer are prepped for Christmas is because they are a symbol of fitness and health. Reindeer have to be fit and strong to push Christmas presents through snow. And the best part: all this fitness is not motivated by Santa's carrot and stick approach, but by love!
✨ Reindeer have been around for thousands of years. Why? They're not about technology, they're about soul.
👃 Reindeer have a long nose. A long nose is good for sniffing. Sniffing is good for detecting the presence of coffee. The presence of coffee means we can enjoy it!
😎 What do reindeer and the Classic Mini Cooper have in common? They both look good.
😇 Reindeer are immortalised in Christmas stories as Santa's best friend. They have the ability to fly through time and space, carrying gifts for all the good boys and girls of the world.
🗺️ The nose is the most important part of the reindeer. It helps Rudolph smell and find his way.
🤩 Riding a bike is like riding a reindeer. They both go fast and they both make you look great!
🕯️ On Christmas, we celebrate God's light that illuminated the world.
🕊️ What does it really mean to have hope?
👟 Adidas has been making shoes for Santa Claus for a long time.
🦉 A Christmas game where real people play the roles of the three wise men
🏀 The reason Santa is covered in so much red is because he is a professional basketball player
💝 The game of Christmas is not about who gets the most presents. It's about who gets the most love
🌟 The spirit of Christmas (the yuletide spirit) is more than just happiness and cheer. The yuletide spirits flow in sports, arts, music, dance, film and even business.
🏅 A perfect Christmas is a sports game. A perfect marriage is a sports game. A perfect country is a sports game. A perfect world is a sports game...
🏏 Cricket is a sport, but it's also a kind of Christmas carol. The game lasts for days. The players are singing. There's a lot of waiting and watching. There are many elements of drama and suspense. Cricket is as much about the spectacle as the sport itself.
What's new on INSPO?
📅 Moment Marketing Calendar When opening INSPO, you'll see a calendar of upcoming events, special days and soon even trends! This should help a lot with social media campaign planning.
⚡ AI Thought StartersGet ideas or questions around any event or keyword. These thought starters can be general or specifically for your brand, and are all generated using GPT-3 technology.
➕ Add Marketing Event If you need ideas for an event that's not on the INSPO calendar, you can manually add it and receive inspiration within 24 hours.
👽 Inspiration from RedditEnjoy inspiration from Reddit on INSPO! It will be within the Social and Memes content streams - and only available for those on Creative Pro.
🌍 Google Trends LocaleIn the Trends stream, you can now select specific countries, which should make the findings from Google Trends even more relevant.
✨ Magical loading statesDuring the few seconds when your inspiration loads, enjoy beautiful quotes that will get you in the perfect state of mind!
For early access to INSPO, join the waitlist here.