Happy Father’s Day. My Super Hero. Thank you Dad.
These are the messages we'll be seeing on Sunday (in the thousands). Now, whilst their underlying sentiment is sweet, they could be a lot more creative...
Cue INSPO - our search engine for inspiration - which detected 5 powerful narratives for Father's Day, based on analysing 44,484 relevant poems from the HaikuJAM social writing game and many other creative sources from across the web.
Here they are.
Father's Day is of course a universal celebration of fatherhood. But it's also a platform to specially acknowledge the single parents who, for whatever reason, had to play both roles in their children's lives.
What's especially interesting is that the event was founded by a lady named Sonora Smart Dodd in 1910 as a means of paying tribute to her father, William Jackson Smart, a Civil War veteran and single parent who raised six children.
Thus a Single Heroes narrative would not only honour the successes and struggles of single parents but also tap into the day's powerful origin story.
Many in India are familiar with the Hindi phrase 'Sharma ji ka beta', which translates to Mr Sharma's son. Now this person is considered to be the perfect child and the enemy of Indian children, for they are constantly being compared to him and always falling short.
Now what if this Sunday we assigned a real identity to Sharma ji's son? More specifically, Rohit Sharma, cricketer and young dad, who struck a sensational 140 runs which helped India defeat Pakistan on Father's Day last year. And instead of feeling envious or insecure, we celebrate both him and his father.
This might sound a little whacky but such a narrative could help in 3 ways:
🏏 Revel in cricketing nostalgia (at a time when matches are off due to COVID-19)
✨ Turn a negative metaphor into a positive one
💯 Pay homage to the countless centuries being hit by dads around the world
A father is often the first man a daughter or any child sees and his conduct forges a lasting impression of all men in the child's mind. Admittedly, this can be for better or for worse depending on the example set by the father.
In the case where it's better, Father's Day is a chance for children to celebrate the first love in their lives; the man who perhaps showed them the meaning of love through his words and actions.
It's important to recognise that not every father has been there for his children; many will have even done considerable damage. But at some point, it's likely that we've all had a 'father figure' who wasn't necessarily a blood relation. Perhaps a teacher, a friend, a manager or even someone else.
So maybe Father's Day should be toasting the spirit, and not just the act, of fatherhood; for this spirit transcends blood, gender and almost all other contexts. This could also help everyone feel more included and connected to the occasion, especially those who have had less-than-ideal relationships with their fathers.
On Sunday, dads around the world will be pampered and probably taking rest. For some, it will be just for the day. For others, it will be for the rest of their lives, as their children come of age and become providers for the family - which seems to be an aspiration, especially amongst Asian Millennials.
Even for the kids who are perhaps younger and still hustling their way through life, Father's Day is a chance for them to live this dream and let their dads put their feet up, even if it's just for a few hours.
For more powerful narratives, join the INSPO waitlist here!